From Conservative Icon to Anti-ICE Symbol: The Unexpected Evolution of the Frog
This revolution may not be televised, yet it might possess amphibious toes and protruding eyes.
Furthermore, it may involve the horn of a unicorn or the plumage of a chicken.
Whilst rallies opposing the leadership continue in American cities, participants are adopting the energy of a community costume parade. They've provided dance instruction, handed out treats, and performed on unicycles, while officers look on.
Combining humour and politics – a tactic researchers refer to as "tactical frivolity" – is not new. But it has become a hallmark of protests in the United States in this period, embraced by both left and right.
A specific icon has emerged as particularly salient – the frog. It began after video footage of an encounter between a man in an amphibian costume and federal officers in Portland, Oregon, went viral. From there, it proliferated to protests across the country.
"There's a lot happening with that small frog costume," says an expert, who teaches at University of California, Davis and a Guggenheim Fellow who focuses on creative activism.
From a Cartoon Frog to Portland
It's hard to talk about demonstrations and amphibians without talking about Pepe, a web comic frog embraced by extremist movements throughout an election cycle.
When this image first took off online, its purpose was to convey certain emotions. Subsequently, it was deployed to endorse a candidate, including one notable meme shared by the candidate personally, showing Pepe with a signature suit and hair.
Images also circulated in digital spaces in darker contexts, portrayed as a historical dictator. Users traded "unique frog images" and established cryptocurrency using its likeness. Its famous line, "feels good, man", became a coded signal.
However its beginnings were not this divisive.
Its creator, the illustrator, has been vocal about his disapproval for its appropriation. The character was intended as simply a "chill frog-dude" in his series.
Pepe debuted in an online comic in 2005 – apolitical and best known for a quirky behavior. In 'Feels Good Man', which chronicles Mr Furie's efforts to reclaim ownership of his work, he stated his drawing was inspired by his experiences with companions.
As he started out, the artist tried uploading his work to the nascent social web, where the community began to copy, alter, and reinterpret his character. When the meme proliferated into darker parts of online spaces, Mr Furie tried to disavow his creation, including ending its life in a comic strip.
Yet the frog persisted.
"It shows that we don't control symbols," states the professor. "They can change and shift and be repurposed."
Previously, the association of Pepe meant that frogs were largely associated with conservative politics. This shifted in early October, when a confrontation between a protestor dressed in an inflatable frog costume and a federal agent in Portland spread rapidly online.
This incident occurred shortly after an order to send the National Guard to Portland, which was described as "war-ravaged". Protesters began to congregate outside a facility, just outside of a federal building.
Emotions ran high and a officer deployed irritant at the individual, aiming directly into the ventilation of the costume.
The protester, the man in the costume, quipped, remarking he had tasted "spicier tamales". However, the video went viral.
The costume fit right in for the city, renowned for its eccentric vibe and left-wing protests that revel in the absurd – outdoor exercise, 80s-style aerobics lessons, and unique parades. The city's unofficial motto is "Keep Portland Weird."
The costume was also referenced in the ensuing legal battle between the administration and Portland, which contended the deployment was illegal.
Although a judge decided in October that the administration had the right to send personnel, a dissenting judge wrote, noting in her opinion the protesters' "propensity for using unusual attire while voicing dissent."
"Observers may be tempted the majority's ruling, which adopts the description of Portland as a war zone, as merely absurd," Judge Susan Graber stated. "However, this ruling goes beyond absurdity."
The order was "permanently" blocked soon after, and personnel have reportedly departed the city.
Yet already, the frog had become a potent protest icon for progressive movements.
This symbol was spotted in many cities at anti-authoritarian protests recently. There were frogs – along with other creatures – in major US cities. They appeared in small towns and big international cities like Tokyo and London.
This item was backordered on major websites, and rose in price.
Shaping the Narrative
What connects both frogs together – lies in the relationship between the silly, innocent image and underlying political significance. Experts call this "tactical frivolity."
The tactic relies on what Mr Bogad terms the "irresistible image" – usually humorous, it acts as a "disarming and charming" display that calls attention to a cause without needing obviously explaining them. This is the unusual prop you wear, or the symbol you share.
Mr Bogad is an analyst in the subject and someone who uses these tactics. He's written a book called 'Tactical Performance', and taught workshops around the world.
"One can look back to historical periods – when people are dominated, absurd humor is used to express dissent a little bit and still have plausible deniability."
The purpose of this approach is three-fold, Mr Bogad explains.
When activists take on a powerful opposition, a silly costume {takes control of|seizes|influences